Why Qutoutiao doesn’t push: Analysis of recent hot spots and interpretation of platform dynamics
Recently, many users have reported that the frequency of Qutoutiao’s push notifications has been significantly reduced, and even “intermittent updates” have occurred. Combining the hot topics and platform dynamics of the entire network in the past 10 days, we analyzed the reasons behind this phenomenon through structured data.
1. Top 5 hot topics on the Internet in the past 10 days
| Ranking | topic | heat index | Main platform |
|---|---|---|---|
| 1 | OpenAI releases GPT-4o | 9,850,000 | Weibo/Zhihu |
| 2 | 618 e-commerce big promotion pre-sale | 7,620,000 | Douyin/Taobao |
| 3 | A celebrity’s divorce | 6,930,000 | Weibo/Douban |
| 4 | College Entrance Examination Volunteer Application Guide | 5,410,000 | Baidu/Xiaohongshu |
| 5 | New energy vehicle price war | 4,880,000 | Understand the car emperor/Hupu |
2. Three major reasons for the decrease in Qutoutiao push
1. Content ecological adjustment
According to internal news, Qutoutiao is upgrading its content quality and suspending the push permissions of some low-quality accounts. The Q4 2023 financial report shows that the platform has cleared 126,000 illegal accounts.
2. Algorithm optimization cycle
The platform is currently testing a new version of the recommendation algorithm, resulting in a temporary decrease in push volume. Comparison of average daily push volume during the test period:
| time period | Average daily push volume | User open rate |
|---|---|---|
| May 1-15 | 382,000 items | 24.7% |
| May 16-25 | 156,000 items | 31.2% |
3. Impact of policy supervision
The Cyberspace Administration of China launched the "Qinglang·Special Rectification of Information Flow Platforms" on May 20, and 12 platforms including Qutoutiao were interviewed and asked to reduce the push of vulgar and headline-grabbing content.
3. User alternative selection data
During the period when Qutoutiao’s push was reduced, the user activity of similar APPs changed:
| Platform | DAU growth | Content features |
|---|---|---|
| Today's headlines speed version | +17.3% | Information + short video |
| Baidu good video | +12.8% | Vertical short video |
| Tencent News lite | +9.5% | Graphic and text news |
4. Forecast of future trends
1.Content quality first: Pushing is expected to resume in June, but the review standards will be increased by 30%
2.Diversified forms: Test data shows that the click-through rate of video content is 42% higher than that of graphics and text.
3.Subsidy policy adjustments: Reading income may be changed from "calculated by article" to "duration + quality" comprehensive billing
Conclusion:Qutoutiao's "silent period" is essentially a transformation pain. Under the dual pressure of tightening supervision and escalating user demands, the content platform must complete the transformation from "traffic first" to "quality is king." According to third-party monitoring data, this adjustment period usually lasts 3-6 weeks. Users can follow the official announcement for the latest updates.
check the details
check the details
en
