Why do you only post words in Moments? Revealing the “minimalist style” trend on social platforms
In the past 10 days, "How to post only words in Moments" has become a hot topic on social platforms. Many users have begun to try to replace pictures or videos with pure text expressions. Behind this phenomenon, it not only reflects users’ fatigue with information overload, but also reflects the “return to nature” of social expression. The following is the focus analysis and structured data that are hotly discussed across the Internet:
1. Statistics of hot topics (last 10 days)
| platform | Amount of related topics | Highest number of discussions per day |
|---|---|---|
| 285,000 | 47,000 (May 20) | |
| 123,000 items | 21,000 (May 18) | |
| little red book | 86,000 items | 14,000 (May 22) |
| Zhihu | 32,000 items | 06,000 (May 19) |
2. Three major reasons why users choose pure text publishing
1.Fight visual fatigue: Survey shows that 67% of users believe that picture/video content consumes too much attention, and pure text is more conducive to in-depth reading.
2.Privacy protection needs: 42% of the respondents mentioned that plain text can prevent pictures from revealing sensitive information such as geographical location and relationship between people.
3.Improved expression efficiency: Directly inputting text saves an average of 3-5 minutes compared to editing pictures, which is especially suitable for recording sudden inspirations.
3. Pure text publishing operation guide for each platform
| platform | How to operate | hidden tricks |
|---|---|---|
| WeChat Moments | Long press the camera icon | Enter spaces + line breaks to increase paragraph spacing |
| Enter text directly without adding pictures | The first line must be indented with full-width spaces. | |
| little red book | Do not select pictures when posting notes | Add hashtags to increase exposure |
4. Suggestions for creating pure text content
1.Strengthen opening appeal: The first 15 words determine whether the user continues reading. You can use questions or counter-intuitive statements.
2.Control paragraph length: It is recommended that a single paragraph for mobile reading should not exceed 3 lines and be separated by appropriate symbols.
3.Clever use of white space for typography: Use line breaks and spaces to create a sense of breathing and avoid the feeling of oppression in large paragraphs of text.
5. Opinions of Industry Experts
The Social Media Research Center of Communication University of China stated:“The essence of the renaissance of pure text communication is users’ pursuit of authenticity and efficient communication.”. Data shows that the interaction rate of high-quality pure text content is 17% higher than that of mixed image and text content, but it requires creators to have stronger text control capabilities.
6. Forecast of future trends
1. The platform may be launchedPure text exclusive traffic supportplan
2.AI-assisted writing toolsIntegrate deeper into publishing interface
3. May occurText dynamics + background musicnew form
This “de-visualization” social experiment is redefining the way of expression in the digital age. When the circle of friends returns to its textual nature, it may be the best time for us to examine the true nature of social interaction.
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